Aveda recently debuted an effective new line called Enbrightenment™, aimed at evening skin tone and reducing discolorations without hydroquinone (the chemical skin bleacher that's banned in Europe and other parts of the world).
For the past two weeks, I've used the cleanser, toner and serum. (The mask, cream and lotion contain too many synthetic, potentially pore-clogging ingredients for my comfort.) In this short time, I've noticed an impressive evening of tone and a boost in luminosity. Depending on your skin type, various products from the line are perfect for older women with sun/liver spots, pregnant women with melasma, younger gals with hyperpigmentation from acne, or anyone who wants that coveted, creamy face.
Pretty factor: Enbrightenment's star ingredients are antioxidants vitamin C and grape seed—which increase cell turnover and reduce aging—and mulberry extract, which lightens skin due to its melanin-inhibiting activity. Every Enbrightenment™ product additionally contains a generous amount of redness-reducing aloe and circulation-boosting rosemary (also an antioxidant).
The pearlescent Brightening Cleanser won't brighten skin—it doesn't contain mulberry or vitamin C—but it will silkily remove all makeup, grime and dead skin cells with zero irritation thanks to gentle, soap-free surfactants, organic aloe, and a little salicylic acid.
Eco factor: Aveda has been dedicated to environmental responsibility long before "green" entered the public vernacular and every other celebrity drove a Prius. Its manufacturing facility in Minnesota is powered entirely by wind energy, and its cosmetics contain organic, sustainably sourced, fair trade ingredients. Products come in 80 to 100% post-consumer recycled cartons. No parabens, phathlates, petro ingredients, or animal testing.
To buy: $35 for the cleanser, $42 for the toner, and $50 for the serum, which is very reasonable given its performance and the fact that most high-end serums cost around $80. At aveda.com and Aveda concept salons and spas nationwide
March 16, 2009
Review of Aveda's New Enbrightenment™ Line
Tags: aveda, cleansers, hyperpigmentation, serums
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3 comments:
I would rather use this than any kind of chemically bleach product, scary!
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Hey Lindsay, I just saw the feedback that you posted recently from some of the people whose products you reviewed! That's so great!
Aveda products smell so pretty too, but they are usually outside of my budget.
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