March 16, 2009

NEW Aveda Enbrightenment™ Line

Aveda just launched a potently natural skincare line called Enbrightenment™ aimed at evening skin tone and reducing hyperpigmentation without hydroquinone.

I've been using the Enbrightenment cleanser, toner, serum and lotion.  (The thick mask and cream contain too many potentially pore-clogging emollients and thickeners for my comfort.)  In just two weeks, I've noticed an impressive evening of tone and a boost in luminosity.

The line is suited for every age and skin type: older women with sun spots, pregnant women with melasma, younger gals with post-acne hyperpigmentation.

Pretty factor: Enbrightenment's star ingredients are not one, but two, forms of stable vitamin C and mulberry extract, a natural melanin-inhibitor.  Every Enbrightenment™ product also contains antioxidant grape seed and rosemary extracts plus redness-reducing aloe.

My favorite product is the pearlescent, moussy Brightening Cleanser.  Being a rinse-off product, it won't lighten your skin much.  But it does silkily remove all makeup and dead skin cells thanks to gentle surfactants, organic aloe, and salicylic acid.

Eco factor: Aveda has been dedicated to environmental responsibility long before "green" entered the public vernacular and celebrities drove Priuses.  Aveda's manufacturing facility in Minnesota is powered entirely by wind energy.  Its products contain organic, sustainably sourced and fair trade ingredients.  Products come in 80 to 100% post-consumer recycled cartons.  No parabens, phathlates, petro ingredients, or animal testing.

To buy: $35 to $52 at and Aveda concept salons and spas nationwide


Anonymous said...

I would rather use this than any kind of chemically bleach product, scary!

Acne warrior said...

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Virginia Green said...

Hey Lindsay, I just saw the feedback that you posted recently from some of the people whose products you reviewed! That's so great!

Aveda products smell so pretty too, but they are usually outside of my budget.

StephaniePumphrey said...

I wanted to say thanks to you with regard to this great post!! I surely enjoyed every little bit of it and I’ve you bookmarked to look into new stuff you post. I would like to see your other post soon, Brighten Dull Looking Skin Without Hydroquinone.