October 4, 2007

About Eco*Pretty

Since Al Gore's 2006 book-turned-documentary An Inconvenient Truth, the popularity of "green" living has skyrocketed. As consumers have become more aware of what's in our air, water and food, we have also started questioning the myriad hard-to-pronounce chemicals in the cosmetics that we apply every day.  As a result, there has been an explosion in efficacious, earth-conscious, natural beauty lines.  Gone are the Birkenstock days of slapping beeswax on your face and calling it a moisturizer! 

The organic and natural sector of the beauty industry has increased 39% annually for the past several years, according to the Organic Consumers Association.  Personal Care has been the fast-growing department at Whole Foods.

Started in October 2007, Eco*Pretty is a fusion of writer Lindsay Baron's increased eco-awareness and strong interests in research, writing, and skincare.

Eco*Pretty aims to provide educated information and reviews on the many excellent, natural cosmetics now on the marketfrom well-publicized lines like John Masters Organics and from lesser known ones, such as Evan Healy. In December 2008, Skincare-news.com named Eco*Pretty the second best "natural" beauty blog in the U.S.


Virginia Green said...

Hurray! I'm looking forward to your posts!

Anonymous said...


Are you familiar with the brand 100% Pure?: http://www.100percentpure.com/frontpage.html

I found out about these products via http://www.bathandbodyworks.com/category/index.jsp?categoryId=2250222&cp=2073258

...and I had just been thinking about how there is a serious lack of pineapple and lime body products that actually smell like the real fruit.

With the juice of these respective fruits as the main ingredient, I imagine that 100% Pure's shower gels would induce a Jamba Juice bath time experience!