October 13, 2007

Lavera Volume Mascara

For the past year, I've been on the hunt for a mascara that doesn't dry out and flake everywhere after only a few weeks of use, nor feel like I'm applying shoe shine to my lashes. I nearly lost my balance when I saw the $20 price sticker on Lavera's Volume Mascara at Whole Foods, but in the noble name of beauty research, I bought it. And I'm so glad I did. Here's why:

Pretty factor:
Thanks to jojoba and wild rose oils, this mascara didn't even start to dry out until two months after I opened it and I swear it made my lashes grow quicker. Though it's certainly pricier than the drugstore mascara you've probably been using, it will last twice as long. Also, instead of sitting heavily on lashes, it seemed to sink into them, offering a really natural look. The brush is comparable to Maybelline's Great Last Mascara.

Eco factor: Lavera Cosmetics, a 20-year-old German line, are made especially for sensitive skin. They contain organic plant oils, herbs, flower extracts and essentials oils and are free of parabens, petroleum, artificial fragrance and emulsifiers (and no animal testing, of course).

To buy: $19.99 at lavera-usa.com and Whole Foods


Hollie said...

Thank you! I've been looking for a healthier alternative to the tar-tube brands at CVS.

Go, Girl!

Lindsay B. said...

No prob, Hollie! A good girlfriend from college especially enjoyed this post, too. I'll be looking for more natural-based mascaras to check out for y'all since there seems to be an interest.