Jonathan IB Purifier Anti-Aging Restorative Shampoo and Conditioner

"An anti-aging shampoo and conditioner? There’s no way something that’s massaged around your head for a minute, then rinsed off can be 'anti-aging.' What a bunch of marketing B.S."

Those were my first thoughts about the new Jonathan IB Purifier Anti-Aging Restorative Shampoo—until I tried it. And then: "Wow!" My slightly dry, highlighted hair was the silkiest it's been since middle school.

Pretty factor: The creamy, sulfate-free shampoo and thick conditioner both contain rich amounts of regenerating and strengthening sweet almond, soy and rice proteins, plus argan kernel oil and macadamia seed oil, whose essential fatty acids further repair and moisturize. Rosemary and sage extracts help stimulate hair growth, while a mineral peptide complex supposedly boosts melanin production in hair strands to restore pigment to graying hair.

The IB in its name stands for "Ionic Balance Technology®", a special Jonathan concoction that includes tourmaline and amethyst—crystals that create shine, smoothness, and manageability.

Eco factor: No sulfates, petrochemicals, parabens, DEA or MEA. All Jonathan products are 100% vegan.

To buy: $24 at Sephora stores and sephora.com

Ingredients