John Masters Honey & Hibiscus Reconstructing Shampoo and Hair Reconstructor

After working for years in traditional, chemical-loaded salons, hair guru John Masters opened a green salon in New York's fashionable SoHo neighborhood—waaay back in 1994. The revolutionary salon offers ammonia-free, clay-based coloring and does not offer chemical-laden services like perms, bleaching and relaxing.

He also has a stellar hair care line, of which the Honey & Hibiscus Reconstructing Shampoo and Hair Reconstructor are must-buys. Highly-rated on beauty.com, I've received an uncommon number of compliments in just the month I've used them: "Did you do something to your hair??" "Did you re-highlight your hair? It looks brighter..."

Pretty factor: The shampoo contains gentle, naturally derived surfactants that cleanse locks without stripping. Both it and the reconstructor (a deep conditioner) contain hyaluronic and linolenic acids—essential fatty acids found in young hair—and honey, which is uber-moisturizing and nutrient-packed. Hibiscus soothes strands and ylang-ylang regulates scalp oiliness and gives that seductive, Aveda-esque scent.

Eco factor: All John Masters products are 75 to 100% organic, containing wild-crafted, ECOCERT^® ingredients (ECOCERT^® is an European organic certification organization.) No parabens, sulfates, petrochemicals, artificial colors, fragrances or fillers are ever used. His salon is powered completely by wind energy! No animal testing and the company supports Animal Haven, a no-kill shelter in NYC.

To buy: $26 for the shampoo, $28 for the reconstructor conditioner at Whole Foods and JohnMasters.com

Ingredients: Shampoo; conditioner