Safe Your World's New UV-Protecting Shampoo with Organic Yerba Maté

Those of us in the organic beauty industry often bemoan how hard it is to find a natural shampoo for color-treated hair. So, even though it doesn't have the chicest of packaging, I was eager to try the citrus-fresh and summer-perfect product from a brand with inspiring environmental activism: Save Your World's new Save Your Hair® Color-Safe Shampoo in Oasis Fruit.

The line's star ingredient is organic yerba maté, a South American herb that's one of the world's most nutrient dens plants—it contains 24 vitamins, 15 amino acids, and powerful antioxidants = stronger, healthier, and more vibrant hair. (Yerba mate is also believed to reverse grays.) Save Your World has also added titanium dioxide to protect hair against the color-fading effects of the sun and clarifying grapefruit extract.

Pretty factor: Like John Masters, Save Your World also uses nutrient-rich organic aloe as its base instead of the typical water. Yerba maté bathes the scalp in vitamins and minerals while hemp seed, coconut, evening primrose and avocado oils hydrate and rejuvenate the hair. I've been using it with Juice Organics' Brightening Conditioner and my hair has been noticeably fuller and shinier.

Eco factor: With every Save Your World product bought, you spare one acre of rainforest in Guyana (a state in South America) from being logged for a year. Save Your World partners with Conservation International, which pays Guyana's Forestry Commission what it would have received had the area been razed. So far, it has helped protect 200,000 acres of CO₂-absorbing rainforest. Save Your World products are free of sulfates, 1,4-dioxane, parabens, and synthetic dyes or fragrance.

To buy: $12.98 at Whole Foods and saveyourworld.com