January 15, 2009

NEW Jane Iredale Zap&Hide Blemish Concealer

Over the course of this blog, a few readers have asked me to review popular products that I didn't like. I haven't because, "If you don't have anything nice to say, don't say anything at all."

However, I recently tried a product so surprisingly disappointing and overpriced—and from one of my favorite brands!—that I had to oblige. After all, I'm here to serve you. It's Jane Iredale's new Zap&Hide Blemish Concealer.

Cons: My first complaint with Zap&Hide is that you get minimal product for a preposterous price, $25.  It has two ends: a clear, blemish treatment end and a tinted concealer end—both are barely an inch long.  Then, there's performance. The treatment half is very waxy. Jane Iredale claims the product isn't occlusive (aka it won't sit on your skin's surface and clog pores).   But I wouldn't be comfortable applying it to breakouts every day. The concealer end was worse. The one I received was hard, dry and un-blendable.  I had to rub the stick on my face three times before I noticed any concealing.

Pros: Tea tree and lavender oils kill acne-causing bacteria and lend a soothing scent.  I would've liked to have seen actual acne-reducing ingredients like salicylic acid or willow bark.

Eco factor: No talc, parabens, phthalates, bismuth oxychloride, or chemical dyes or fragrance. Last year, Jane Iredale instated a Green Team to help environmentalize the company and it's building a new LEED (Leadership in Energy and Environmental Design) office building.

To buy: $25 at janeiredaledirect.com


Christine at jane iredale said...

Thank you for your review of Zap & Hide, I’m so sorry you are having a hard time with it! We have found that the best application of the Zap & Hide is with a brush – such as our camouflage or the detail brush for smaller areas. This helps in two ways: one so you don't over apply it and two so you can blend the treatment and the concealer together.

Also, you can apply the treatment (Zap) side as much as you want. We are always researching new technology and this formula has a combination of algae extracts, lavender oil, and tea tree oil that work together to heal acne. As with all jane iredale products, a little goes a long way! In fact, if you use the treatment side regularly (such as at night), you'll find that you won't need the concealer side as much because the blemish will have healed.

If the concealer (Hide) side seems dry at first, you can warm it up by stroking it back and forth a bit on the back of your hand. We tried this and found that very little product was used. Then pick up some of the concealer from the back of your hand with the camouflage or detail brush and apply to the blemish. We have had great feedback from customers on this product and hope these tips are helpful to you.


jane iredale Product Specialist