August 18, 2008

NEW Tarte Lash Hugger Natural Mascara

Until now, finding a great eco-friendly mascara was like trying to find a natural blonde at a Texas beauty pageant. I've tried many and have found either the formulas to be too runny (thanks to moisturizing oils like jojoba) or the brushes to be too skinny (not volumizing enough).

Leave it to Tarte Cosmetics to develop the perfect one (and in such a pretty tube). Tarte was my favorite makeup line at Sephora when I worked there a couple years ago because of the numerous healthy ingredients in its high-performing products. Last year, this cool company went green, making its goods free of parabens, mineral oil, propylene glycol, or synthetic dyes and fragrance.

Pretty factor:
Olive esters—not oilcondition without runiness. Rice bran wax and acacia gum adhere to and naturally thicken lashes. A fat brush with ample-spaced bristles perfectly separates and gives va-voom volume.

Eco factor: No parabens, propylene or butyelene glycol, mineral oil, or synthetic fragrance. The tube is made from recycled aluminum.


To buy: $18 at Sephora and sephora.com

3 comments:

City Girl said...

Looks like a great product. And I am finally delurking (after a long time reading) to ask you a question: do you think mascara with olive oil can get too, well, oily ... I'm just wondering about any of it migrating into the eye region. I have not tried one yet (though most of the rest of my beauty routine is all natural) and was curious to hear your thoughts.

Lindsay Baron said...

Hi City Girl. Thanks for your comment--I always get a kick out of answering readers' questions!

To answer your question: absolutely. Many months ago, I used Dr. Hauschka's basic Mascara Intermezzo (not the Volume Masara, which I reviewed on Eco*Pretty). Well, it contains a large amount of both castor seed and jojoba oil. And it seemed that as soon as I put it on, it started bee-lining down my face! I love a mascara that won't dry out and flake off, but this one was way too moisturizing. Try this one from Tarte. I love it.

City Girl said...

Thank you for answering my question :) I tried Dr. Hauschkas on my finger (just to see texture and oiliness) and I was like "this will come right off my face.

I am so trying the Tarte mascara -- also -- did you see this review: http://kzmface.blogspot.com/2008/08/quest-for-my-holy-grail-mascara-is-over.html