Aveda Green Science Firming Skincare Review

Aveda has launched a new anti-aging, firming skincare line called Green Science that could easily go head-to-head with any "high-tech" department store brand. The line is composed of a firming face and eye cream, a lifting serum, and intensive line-minimizers packaged in cool, tiny tubes. According to the press release, clinical results show a 41% more lifted appearance and a 37% reduction in the appearance of lines and wrinkles.
Pretty factor: After water, the main ingredients in all four products are rosemary leaf extract and spike moss. Rosemary is a potent antioxidant that's also thought to stimulate blood circulation.  Spike moss helps rebuild the skin's barrier while glucosamine, organic argan oil, and peptides renew and plump the skin.

I've been using the Lifting Serum for 2 weeks and love how it tingles on application and gives my face a healthy, rosy flush. 

Ideal for: normal, dry and mature skin

Eco factor: Aveda has been dedicated to environmental responsibility long before "green" entered the public vernacular and every other celebrity drove a Prius. Its manufacturing facility in Minnesota is powered entirely by wind energy, and its cosmetics contain organic, sustainably sourced, fair trade ingredients. Products come in 80 to 100% post-consumer recycled cartons. . No parabens, phathlates, petro ingredients, or animal testing.

To buy: $45 to $85 at Aveda concept salons and spas nationwide