Until now, finding a great eco-friendly mascara was like trying to find a natural blonde at a Texas beauty pageant. I've tried many and have found either the formulas to be too runny (thanks to moisturizing oils like jojoba) or the brushes to be too skinny (not volumizing enough).
Leave it to Tarte Cosmetics to develop the perfect one (and in such a pretty tube). Tarte was my favorite makeup line at Sephora when I worked there a couple years ago because of the numerous healthy ingredients in its high-performing products. Last year, this cool company went green, making its goods free of parabens, mineral oil, propylene glycol, or synthetic dyes and fragrance.
Pretty factor: Olive esters—not oil—condition without runiness. Rice bran wax and acacia gum adhere to and naturally thicken lashes. A fat brush with ample-spaced bristles perfectly separates and gives va-voom volume.
Eco factor: No parabens, propylene or butyelene glycol, mineral oil, or synthetic fragrance. The tube is made from recycled aluminum.
August 18, 2008
NEW Tarte Lash Hugger Natural Mascara
May 25, 2008
NEW Tarte 4-Day Stay Mascara
Happy Memorial Day weekend everyone. Just in time for pool and beach season, Tarte Cosmetics (by far my favorite makeup line at Sephora) has unveiled a long-lasting lash stain, 4 Day Stay Mascara. Part of Tarte's eco-friendly "Health Couture" collection, it's rich in nutrients and claims to last four full days.
Pretty factor: 4-Day Stay contains PolyFlex Technology™ that adheres the formula's mineral pigments to lashes. Vitamin B5 strengthens and softens lashes and a T5 Super Fruit Complex™ of goji, acai, maracuja, acerola and pomegranate provides antioxidant power.
Eco factor: No parabens, mineral oil, phthalates or synthetic dyes or fragrance. Every purchase of a Tarte product with the T5 Super Fruit Complex supports the Sambazon Sustainable Acai Project, a Brazilian organization that provides companies worldwide with organic and fair trade acai berry while re-building the Amazon rain forest via planting of acai trees.
To buy: $18 at Sephora stores and sephora.com
March 25, 2008
Tarte Full Blossom Natural Swirl Cheek Stain
Tarte's Spring 2008 collection, "Health Couture", includes an all-natural version of the company's best-selling Cheek Stain, loved by beauty editors for the natural, dewy flush it gives. It's perfect for this fresh, budding time of year.
Natural Swirl Cheek Stain comes in one color, Full Blossom, which is a strawberry pink hue that best suits fair to medium complexions and hair colors.
Pretty Factor: The stain contains an antioxidant-packed T5 Super Fruit Complex composed of acai, goji, pomegranate, acerola and maracuja berry. Shea butter and safflower seed oil moisturize, while carnauba and candelillia wax form a protective barrier between blustery Spring weather and your healthily flushed cheekers.
Eco factor: No parabens, mineral oil or phthalates. Every purchase of a Tarte product that has its new T5 Super Fruit Complex supports the Sambazon Sustainable Acai Project, a Brazilian organization that provides companies worldwide with organic and fair trade acai berry while re-building the Amazon rain forest via planting of acai trees.
To buy: $28 at Sephora stores and sephora.com
Ingredients
February 12, 2008
NEW Tarte Double Dose Berry Boost & Gloss
If you're anything of a beauty nut, you've probably heard the stat that women consume 2 to 4 pounds of lip gloss each year. It's better than that rumor that we also munch on 6 spiders in our sleep, but it nevertheless gets you thinking about what you're putting on your lips!
Tarte Cosmetics is the leader in healthy lipstick. Last year, it debuted Inside Out Vitamin Lip Gloss, a you-can-actually-eat-this collaboration with BORBA Neutraceuticals. Well, the product now comes in even purer form: Double Dose Berry Boost & Gloss, free of parabens and petroleum and loaded in fresh berry extracts.
Pretty factor: The glosses contain an antioxidant-bursting blend of today's uber-fruits: goji, acai, maracuja, acerola and pomegranate. Peppermint oil, in a larger amount than the fruit complex, freshens breath and stimulates circulation to give a slightly plumper pout.
Eco factor: No parabens, petroleum, mineral oil or phthalates. Every purchase of a Tarte product that has its new T5 Super Fruit Complex supports the Sambazon Sustainable Acai Project, a Brazilian organization that provides companies worldwide with organic and fair trade acai berry while re-building the Amazon rain forest via planting of acai trees.
To buy: $21 at Sephora stores and sephora.com
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