NEW Aveda Men Pure-formance™ Exfoliating Shampoo and Conditioner

I'm thrilled about Aveda's recently launched Pure-formance™ Exfoliating Shampoo—never mind that it's for guys!

I've been hunting for a scalp exfoliator ever since I had a conversation with a co-worker about hair and she posed the accurate question, "Well, isn't the scalp just an extension of the face?" Hadn't thought of that. Well, what works best for my oily face? Non-comedogenic products and daily exfoliation (which prevents oil and grime from clogging pores and forming zits). So, why not bring that strategy to haircare?

I've been using this shampoo every third day with the Pure-formance™ Conditioner and holy heck! After the first use, my hair was so fluffy—it felt as if years of product build up and clogged scalp pores were cleared.

Pretty factor: Ground walnut shell removes hardened scalp oil, dead skin cells and product buildup, which can clog hair follicles and cause hair loss. Astringent sage extract tones the scalp, while licorice, boswellia (a tree resin), and seaweed soothe and reduce irritation. Hydrogenated castor seed and jojoba oils add moisture without weight. Use once or twice a week.

Eco factor: Aveda's manufacturing facility in Minnesota is powered entirely by wind energy and its products contain organic, sustainably sourced, fair trade ingredients. ("Fair trade" means that workers were paid decently and worked in humane conditions.) Most products come in 80 to 100% post-consumer recycled cartons. Also, the company has phased out parabens from their products.

To buy: $24 at Aveda concept salons and spas nationwide