NEW Tarte 4-Day Stay Mascara

Happy Memorial Day weekend everyone. Just in time for pool and beach season, Tarte Cosmetics (by far my favorite makeup line at Sephora) has unveiled a long-lasting lash stain, 4 Day Stay Mascara. Part of Tarte's eco-friendly "Health Couture" collection, it's rich in nutrients and claims to last four full days.

Pretty factor: 4-Day Stay contains PolyFlex Technology™ that adheres the formula's mineral pigments to lashes. Vitamin B5 strengthens and softens lashes and a T5 Super Fruit Complex™ of goji, acai, maracuja, acerola and pomegranate provides antioxidant power.

Eco factor: No parabens, mineral oil, phthalates or synthetic dyes or fragrance. Every purchase of a Tarte product with the T5 Super Fruit Complex supports the Sambazon Sustainable Acai Project, a Brazilian organization that provides companies worldwide with organic and fair trade acai berry while re-building the Amazon rain forest via planting of acai trees.

To buy: $18 at Sephora stores and sephora.com

NEW Aveda Green Science Firming Skincare Review

Aveda has launched a new anti-aging, firming skincare line called Green Science that could easily go head-to-head with any "high-tech" department store brand. The line is composed of a firming face and eye cream, a lifting serum, and intensive line-minimizers packaged in cool, tiny tubes. According to the press release, clinical results show a 41% more lifted appearance and a 37% reduction in the appearance of lines and wrinkles.

Pretty factor: After water, the main ingredients in all four products is rosemary leaf extract and spike moss. Like lavender and tea tree oil, rosemary is a wonder-herb: an antioxidant, antiseptic and antispasmodic. It's also widely thought to stimulate blood circulation. I've been using the Lifting Serum for 2 weeks and love how it tingles upon application and gives my face a healthy, rosy flush. Spike moss helps rebuild the skin's barrier, and a blend of glucosamine, organic argan oil, and peptides renew and plump the skin.

Ideal for: normal, dry and mature skin

Eco factor: Aveda has been dedicated to environmental responsibility long before "green" entered the public vernacular and every other celebrity drove a Prius. Its manufacturing facility in Minnesota is powered entirely by wind energy, and its cosmetics contain organic, sustainably sourced, fair trade ingredients. Products come in 80 to 100% post-consumer recycled cartons. . No parabens, phathlates, petro ingredients, or animal testing.

To buy: $45 to $85 at Aveda concept salons and spas nationwide

Juice Beauty SPF 8 Lip Moisturizers

Hurray for May! Here in New York, long days of sunshine seem to finally be with us. This summer, I want to remember my lips, in addition to my face, when it comes to sun protection. Juice Beauty's SPF 8 Lip Moisturizers whisk me back to the carefree days of my Bonne Bell-wearing youth—but with way healthier ingredients and a 'lil SPF thanks to titanium dioxide.

Pretty factor: These fruity sheers give a slightly shimmery tint and are packed with certified organic ingredients, including moisturizing coconut and sunflower seed oils and real mango and passion fruit extracts. SPF 8 helps keep lips youthfully plump instead of old-lady puckered.

Eco factor: Juice Beauty products are made with 100% certified organic ingredients. No parabens, synthetic fragrances, petroleum derivatives, artificial dyes, harsh sulfates, phthalates or animal testing. Their facilities are solar-powered, their containers are made from recycled content, and they get many of their organic ingredients from small farmers.

To buy: $15 for 3 at sephora.com and juicebeauty.com

Ingredients

Malie Organic Coffee Macadamia Body Polish

Because I'm on a coffee kick and because swimsuit season will be here in a few short weeks, I couldn't think of a better product to review this week than Malie Kauai's Organic Coffee Macadamia Body Polish.

As I've said, topically applied caffeine stimulates circulation and enlivens the skin, making it a beneficial ingredient in eye creams, moisturizers and cellulite products. Check out this article from CNN Money about coffee's ability to treat cellulite.

Pretty factor: A large serving of coffee—it's the first ingredient listed!—helps diminish those unsightly, fatty indentations. Sugar, which is a natural source of alpha hydroxy acids, exfoliates the body, while coconut oil, organic cocoa butter, and mango butter provide decadently rich moisturization.

Eco factor: Malie Kauai products are made from organic and wild-crafted plants that are harvested in a sustainable manner. No petroleum, sulfates, synthetic colors or fragrances or parabens.

To buy: $45 at malie.com and futurenatural.com

Ingredients